For End-Users ...

Benefits

• Protect your inbox from spam. You don’t need to submit your email address to subscribe to an RSS feed.
   
• Get all your news in one place. You can use an RSS reader to read your news in one place, your way. RSS feeds can be retrieved from your desktop to your cell phone, however you choose.
   
• Put your favorite news on your home page. Using homepages like My Yahoo!, you can integrate RSS feeds with your other favorite news sources.

How to Use RSS Feeds

Subscribing to an RSS feed is easy, but before you can subscribe you have to choose an RSS reader. You can find free, popular RSS reader programs at any download site, like Download.com.

• Directly copying feeds. When you want to subscribe to a feed, look for a button that says XML. If you right click on the button and select “Copy Shortcut” or “Copy Link Location” you’ll have a direct link to the RSS feed (like this one). Then all you have to do is tell your RSS reader that you want to subscribe to a feed, paste the link location from your clipboard, and you’re done.
   
• Scanning Web sites for feeds. If these directions sound a little intense, you might want to try just entering the name or URL of a Web site that has an RSS feed. Most RSS readers will scan that site and let you know what RSS feeds that site has that are available to subscribe to.
   
• Do you Yahoo? If so, you can add RSS feeds to your My Yahoo! homepage easily without downloading and installing an RSS reader. Many Web sites provide a link that automatically adds its RSS feed to My Yahoo!. Try this link to automatically add Digital Division news to My Yahoo!
   
• Use your mobile device. You can download an RSS reader to your PDA or Java-enabled mobile phone to get news on the go.

Benefits

• Find a wider audience for your content. Users who are reading RSS feeds are surfing for content less and using RSS readers more. Don’t ignore this growing audience—just syndicate in RSS so you can reach them, too.
   
• Get more traffic. Because RSS feeds are made to be link back to your Web site, it reaches out farther than a Web site can alone.
   
• Achieve better search engine visibility for your message. The more links come back to your Web site, the higher your search engine rankings. And because RSS feeds are designed to be readable by search engines and other kinds of information technologies, they help search engines scan the content of your Web site more accurately.
   
• Join a growing Internet marketing trend. If the results yielded by your online advertisements, e-newsletters, or other kinds of online marketing are dwindling, why not try something new?

Contact Digital Division about integrating an RSS feed into your Web site today.